Accelerating onboarding: Simplify the sign-up experience

2 ways to streamline onboarding

01. Keep it quick: optimize your questionnaire

Your onboarding questionnaire is a critical component of the sign-up flow. Our research shows that 35% of platforms include a user questionnaire during registration, but the key to success is keeping it concise.

The sweet spot? Surveys with 7–10 questions are much more likely to be completed, with an average completion rate of 41.9% for shorter forms compared to longer ones.

 • 9 is the average number of questions in the questionnaire
 • 2-4 minutes to sign up

02. Ask the right questions

The questions asked during onboarding should strike a balance between collecting essential information and minimizing friction for users. Most platforms prioritize basic information like name and email, with additional details collected depending on the user journey.

To optimize your onboarding flow, consider a phased approach: collect the essentials first and ask for more information as users become more engaged.

At this point, 25% of your competitors already create an account for the user with just their name and email.

Over half of user flows request a phone number, aligning with user comfort in sharing it—making phone-based marketing a strategy worth considering!